Swig

If you're in the market for an insulated bottle or tumbler, you'll find a lot to choose from. There are mugs and bottles targeted to sport-enthusiasts, outdoorsy types, and extreme adventurists, but as Tracee Mathes saw it, there weren’t any for the average woman - the busy mom, girl on the go, or boss lady – who wanted an uber-insulated and ultra-cute drinkware option. That gave the life-long entrepreneur an idea.